Sustainable, reusable, educational: What retail customers want in 2026

If there’s one thing we keep hearing from buyers, it’s this: customers are being far more thoughtful about what they buy and why they buy it.

They’re asking better questions. They’re buying less, but choosing more carefully. And they’re looking to retailers they trust to help them make those choices.

So as we look ahead to 2026, we wanted to share a few themes we’re seeing again and again in conversations with independent retailers and buyers across the industry.

Sustainability is now part of the basics

Sustainability is no longer a “nice to have”. Customers expect it to be built in.

That doesn’t mean everything has to shout about being perfect. What customers respond to is honesty and effort. They want to know that materials have been considered, that products are made to last, and that waste has been thought about properly.

For retailers, this often shows up in the questions customers ask in store. Where is this made? Can it be reused? Will it last longer than the cheaper alternative?

Products with a clear, simple sustainability story are easier to sell because they give customers confidence in their decision.

Reusable products that fit real life

Reusable continues to be strong when products genuinely earn their place in everyday routines. Items that can be used again and again, washed, refreshed and brought back out without losing their appeal are the ones customers come back for.

This is something we see first-hand with our washable, reusable textile gifts. Parents love products that don’t become one-use novelties and retailers value ranges that encourage repeat use and repeat purchase.

Education builds trust

Customers want to understand what they’re buying. Products with an educational element, whether that’s learning through play or simply explaining how something works, help remove hesitation and add perceived value.

Design still matters

Even with sustainability and education, design is what draws people in. Customers respond to products that feel thoughtful, playful and well made. Sustainable choices should feel easy and appealing, not worthy or complicated.

Looking ahead to 2026

From what we’re seeing and hearing, customers in 2026 are looking for products that fit their values and their real lives.

Retailers who can guide customers through those choices, with clarity and confidence, are the ones who will continue to stand out.

At eatsleepdoodle, this sits at the heart of what we do. Creating products that are designed to be reused, enjoyed again and again, and that add educational value through creativity and play.

If you’re looking to feature eatsleepdoodle in your store, whether you’ve got shelves to fill or a small space, get in touch. We can talk you through choosing the right selection of starter products and we’re always happy to help! Email wholesale@eatsleepdoodle.com to get started.