Sustainable, reusable, educational: What retail customers want in 2026
If there’s one thing we keep hearing from buyers, it’s this: customers are being far more thoughtful about what they buy and why they buy it.
They’re asking better questions. They’re buying less, but choosing more carefully. And they’re looking to retailers they trust to help them make those choices.
So as we look ahead to 2026, we wanted to share a few themes we’re seeing again and again in conversations with independent retailers and buyers across the industry.
