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Pencil cases for kids come in every colour, pattern, and cartoon character under the sun,  but ours do something a little different. And we’ve just launched our brand new range of colour-in pencil cases: reusable, washable, and packed with things to colour in on the go.

Whether it's a school run, a family day out, or a long car journey, these aren't just somewhere to stash pens, they are the activity. And with two gorgeous new designs joining the family, there's never been a better time to grab one.

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Is bedtime a nightly battle in your house?

Here's the thing nobody tells you about parenting: the bit between dinner and lights out can feel like an endurance sport. The negotiations, the stalling tactics, the sudden desperate need for seventeen different snacks, pillows needing to be arranged the right way, just one more story… Sound familiar?

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When we asked teachers to share their honest experiences and thoughts about eatsleepdoodle products, we expected just some polite feedback. But what we got instead was an avalanche of passionate responses – some of which even left us feeling a little emotional!

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If you visited us at Top Drawer (or you're just curious about what we do), this is everything you need to know about eatsleepdoodle. From our reusable colour-in range, why it resonates with families, and how we partner with retailers.

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Keeping the kiddos entertained during the school holidays is hard enough, but making sure they get plenty of fresh air and move their bodies is something else. So, we have put together a list of 10 easy and free outdoor activities kids will actually enjoy. Not to mention, these are all screen free and budget friendly.  

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If there’s one thing we keep hearing from buyers, it’s this: customers are being far more thoughtful about what they buy and why they buy it.

They’re asking better questions. They’re buying less, but choosing more carefully. And they’re looking to retailers they trust to help them make those choices.

So as we look ahead to 2026, we wanted to share a few themes we’re seeing again and again in conversations with independent retailers and buyers across the industry.

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